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UI and UX design - why it pays to invest

UIs consist of things like buttons, texts, menus or input forms. A UI designer makes sure that a digital product looks good. A successful design creates an appealing, aesthetically pleasing and easy-to-understand user interface that enables intuitive and efficient interaction. When a new employee or customer uses a programme, they look out for familiar symbols and images to help them orientate themselves in the first step.

UX design is generally concerned with the analysis and subsequent optimisation of the user experience. Good products need good UX design. This begins with the fact that important information is clearly displayed and secondary content can be found via the menu.

With customised business solutions, however, this is often where savings are made. Attention is primarily focussed on functionality and variety of functions and the design is seen as unnecessary frills. As a result, new employees may perceive them as unstructured or even confusing. They may only find their way around with additional instructions, which can quickly lead to frustration. This can result in long-term costs, take up more time for training and make the workplace less attractive. This leads to more breaks, higher staff turnover or simply avoidance behaviour, which means that the full potential of the product is never exploited.

The aim of user experience design is to provide the target group with the best possible experience at all times. This means that software must be continuously improved to keep pace with the evolving needs of the target group. These interfaces must be efficient and effective to use so that users are satisfied. In order to cater to younger target groups, for example, user interfaces such as those found on smartphones are becoming increasingly popular in industrial environments.

However, even small changes can often help. Unnecessary work steps can be minimised and content can be placed in such a way that employees can find it and derive its content from the context. Menu navigation must be intuitive, logical, catchy and easy to memorise.

Different roles can also reduce the complexity for individual users and thus optimise the individual benefit with just a few clicks. Well-placed pop-ups help to visually separate different work steps. For example, the creation of new entries can be clearly distinguished from the editing of an existing data record. Centralised help buttons can be provided to ensure not only the most important functions, but also quick and comprehensible help.

We are also happy to analyse your existing solutions or create design concepts for new products. We look forward to making your applications more user-friendly, customised to your needs, presenting complex systems simply and getting your employees to their desired destination as quickly as possible without tedious work steps.


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